” After working hard for 12 years and building my reputation in the medical space, The only thing missing was the connection with my audience in the online area. This is where Shivam came in and helped me create a genuine brand that attributes to my personality.
His sensitivity and observation is the thing I have always vouched for.”
Dr. Adebola Dele-Michael, MD FAAD
Challenge
Dr. Dele-Michael reached out to
By building a premium brand and connecting that experience across the physical space, the website, and strategic messaging, brands will stand out from the competition and connect with contemporary clients.
Solution
We applied our proprietary process, starting with discovery and brand strategy. We want patients to love the skin they are in and feel an affinity for the Tone brand, so we developed pillars, tone, and key messages that were tailored to resonate with the personas from our research.
It was essential to strike a balance between elegance, beauty, and expertise. Premium tones of Chatham blues were paired with a subtle polar tone to create a sophisticated palette. The fonts Mermaid and Work Sans complement and contrast each other, forming a balanced typography system that is legible, premium, and trusted. A script font adds personality and softness to the brand, So the font Rockness comes into play.
After locking into an overall brand direction, we set out to design a frictionless mobile-first web experience that merged with the brand vibe and convert the visitors into loyal customers.
A comprehensive set of guidelines provided a
flexible foundation for the brand to evolve with
the clinic as they expand into new services.
Lets talk about numbers
+202%
Average User Engagement
+80%
Mobile sessions
+55%
Organic Traffic
-35%
Bounce Rate