Let’s talk ↗
Growth Partner
for Service Businesses
STRATEGY. EXECUTION. OWNERSHIP.

SHIVAMMEHTA®

★★★★★

“I’m blown the F*** away!”

REVIEW COPY · ATTRIBUTION PENDING
★★★★★

“My business is thriving”

REVIEW COPY · ATTRIBUTION PENDING
★★★★★

“Single-handedly grown my business.”

REVIEW COPY · ATTRIBUTION PENDING
$10,000,000+in Client RevenueREPORTED FIGURE · SUPPLIED FOR THIS DRAFT

You run
the business.
I’ll own
the digital side.

Your website. Your marketing. Your next stage of growth.
One partner who takes responsibility for the lot.

Let’s talk about your business ↗
Founder to founder.
Your business, taken personally.
LET’S GET INTO IT↓
A LITTLE WORD TRAVELS.

As seen on.

ForbesTNWTHE NEXT WEBThe Daily TelegraphTHE TIMES GROUPZEEThe Advertiser
01 / THE STARTING POINTDOES THIS SOUND FAMILIAR?

You didn’t start a business
to chase your marketing.

You’ve got customers to look after. People to lead. A business to grow.
So why are you still the one fixing the website, chasing the agency and wondering where the leads went?

SOUND FAMILIAR? FLIP A CARD ↘
SMONE PLAN.
ONE PERSON ACCOUNTABLE.
↗
THE WAY I SEE IT

You shouldn’t have to become a marketer to grow your business. I take the strategy, website, campaigns and follow-up off your plate, and keep you close to the decisions that matter.

↗
THE CONNECTIONS THAT MATTERPRESENCE → TRUST → CONVERSATION

Make every part
work for the next.

Service businesses sell trust.
The digital journey has to earn it, then make the next step clear.

  1. 01 / THE OFFER

    Be understood.

    Who you help. What you do.
    Why it matters to the customer.

  2. 02 / THE CONFIDENCE

    Earn the trust.

    A credible presence.
    Proof that supports the promise.

  3. 03 / THE NEXT STEP

    Keep it moving.

    A clear enquiry route.
    A response. A way to book.

ONE BUSINESS. ONE CONNECTED JOURNEY.

Here’s how that thinking takes shape.

↓
02 / THE WORKING FILESDIFFERENT BUSINESSES. SAME LEVEL OF CARE.

A closer
look.

Explore how I’d connect the brand, website and customer journey around three different business challenges.

Concept explorations. Proposed approaches, not verified client results.
01 / 03THREE BUSINESS CHALLENGES. THREE DIRECTIONS.
THE WORDS THAT MATTER★★★★★

“Single-handedly
grown my business.”

CLIENT REVIEW DIRECTION

One person.
In your corner.

Supplied review copy.
Client attribution to be confirmed.
“My business is thriving.”

A website that represents you properly. Marketing with a job to do. Someone who cares what happens after the work goes live.

Let’s talk about your business ↗
03 / INSIDE THE BUSINESS

Every decision
needs a reason.

What comes first? What can wait? Which number would change the plan? Explore how I work through those questions.

Follow the reasoning ↗
SHIVAM’S WORKING VIEW↗THE BRIEFTHE PRIORITIESTHE NEXT MOVEThe numbers
are a starting point.
The useful part is knowing what to do next. ↗
04 / THE DIGITAL ACCELERATION PROGRAMOFFLINE → ONLINE IN 45 DAYS

Your business.
Online. In 45 days.

DXP brings the agreed positioning, website, enquiry and booking setup into one delivery plan. Built for service businesses making the move online.

Get clear before getting busy.

Who you serve. What makes you worth choosing. Which services you want more bookings for.

YOUR ONLINE BUSINESS, TAKING SHAPE.
THE STARTING POINTA business
worth choosing.
Your next chapter.
your-business.com↗
YOUR BUSINESS. CLEARLY PRESENTED.Expertise,
made tangible.
Let’s talk ↗
✓
INTEREST → CONVERSATIONA connected booking journey.Enquiry → follow-up → appointment
MEASUREMENT CONNECTEDA useful view
of what’s next.
ENQUIRIES / BOOKINGS / SOURCES
READY FOR
YOUR NEXT
CHAPTER.
Programme illustration · not a client result
Example strategy and positioning document with agreed priorities
01 / THE PLANA direction we both believe in.
PROGRAMME DAY 07 / 45
EXAMPLE DELIVERABLES · ILLUSTRATIVE CONTENT
SCROLL TO FOLLOW THE PLAN ↓01 / 04Let’s map your 45 days ↗

The schedule starts with agreed scope, access and inputs.
Booking volume depends on your market, offer and acquisition activity.

05 / ONE CONNECTED PARTNERSHIPFROM FIRST IMPRESSION TO NEXT BOOKING

The connections
I take care of.

Being found is the start. Being trusted matters next.
Then the business needs a way to turn interest into a conversation.

A clear reason to choose you. Positioning, identity and a website that make your service and credibility clear.

POSITIONING / BRAND / WEBSITE
THE NUMBERS SHOULD MEAN SOMETHING.

Growth you
can see.

A busier calendar. Better enquiries. A business that can see what its marketing is doing.

Let’s talk about your growth ↗
THE BIG PICTURE$10M+

Reported client revenue

Figure supplied for this draft; attribution and reporting period to confirm.
A LOOK INSIDE THE REPORTING

The report layouts below use illustrative data. They show what I track, rather than verified client outcomes.

SEARCH PERFORMANCE / EXAMPLE REPORTIllustrative search report showing traffic and enquiry trends
Get found.
Get considered.

Track the searches that bring the right people to your website, and what they do when they arrive.

SEARCH → RELEVANT VISITS → ENQUIRIES
ACQUISITION / EXAMPLE REPORTIllustrative advertising report connecting spend to qualified enquiries
Make the spend
accountable.

See cost per qualified enquiry alongside spend. Know which campaigns deserve the next part of the budget.

SPEND → QUALIFIED ENQUIRIES
BOOKINGS / EXAMPLE REPORTIllustrative report tracking enquiries through to confirmed appointments
Follow it through
to the booking.

An enquiry is the start. The next question is how many become appointments, and where the rest get stuck.

ENQUIRIES → APPOINTMENTS
Want to see how I read the numbers? Open the working view ↗
A PERSONAL NOTE

Business is
personal.
So is this.

You’ve put too much into your business to hand it to someone who treats it like another account.

From one founder
to another. ↘
sm.SHIVAM MEHTA
YOUR DIGITAL PARTNER
TO: THE FOUNDER
RE: YOUR NEXT CHAPTER

Dear founder,

I know what it’s like when every decision lands back with you. Customers, cash flow, the team. And somewhere in the middle, a website that needs fixing and marketing you’re paying for but can’t quite explain.

You don’t need another person giving you a list of things to do.

You need someone who’ll take it on.

That’s the job I want. To understand where you want the business to go, work out what’s holding it back online, and get the right things built and working.

I’ll ask about your margins, your capacity and the customers you want more of. Then I’ll carry that through the positioning, the website, the campaigns and the follow-up.

You’ll know what I’m doing, what I need from you and what the numbers are telling us. If something isn’t working, we’ll deal with it.

I want you to feel the difference in your business, and in how much of this you have to carry yourself.

Let’s build something you’re proud to put your name to.

ShivamYOUR BUSINESS, TAKEN PERSONALLY.
Tell me what you’re building ↗
P.S. You’ll speak to me. And I’ll be the one doing the work.
Shivam in a lime textured knit polo, seated casually beside a stool
SMALL BUSINESS. SERIOUS AMBITION.

CreatingBig Things,for SmallBusinesses.

Let’s make yours next ↗
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